Marketing Management, 16th edition by Philip Kotler
Dubbed as “the Bible of Marketing”, Pearson’s all-time best seller “Marketing Management” by Philip Kotler is now in its 16th edition.
Key Features
- Chapter opening case studies
- Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding
- Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts
- Chapter-end summary for a comprehensive and quick review.
ISBN: 9789356062665
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