Online Business Management Course by IIMBx Bangalore India

Learn the Essentials of Managing a Successful Business

WITH MICROMASTERS® PROGRAM IN BUSINESS MANAGEMENT FROM INDIAN INSTITUTE OF MANAGEMENT, BANGALORE

ONLINE INTERACTIVE COURSE

7 TO 8 MONTHS

73,000 /-
(+ APPLICABLE TAXES)

Overview

Gain an advantage by learning the key business essentials through this comprehensive online MicroMasters® program, covering all core management disciplines.

Understanding the managerial context of decision making is critical to being a successful manager. The MicroMasters® program in management from the Indian Institute of Management Bangalore, aims to provide the learner with the perfect learning pathway to develop core competencies across six management disciplines:

Accounting
Finance
Operations Management
People Management
Marketing
Business Strategy

Take advantage of the MicroMasters® program certificate to rejuvenate your career or enhance your knowledge and credentials by stepping into the campus at IIMB to complete an Advanced Management Programme on IIMBx.

What you’ll learn :

An overview of business organizations and the role accounting plays in managing them
Understand the role of operations management in a firm and develop the ability to structure and solve operations related problems.
Acquire a deeper understanding of the different aspects of people management.
An introduction to the systematic framework of marketing management and different approaches for marketing goods and services.
Master concepts and tools that are useful to managers for making financial decisions.
Understand the analytical approaches underlying strategy and competitive advantage.

Real Career Impact

“The MicroMasters® program of IIMB comes at the right time to help managers to gain a good understanding of other disciplines such as Accounting, HR, Finance, Operations, Marketing and Strategy.The online courses help them to pace their own learning and get an opportunity to do an accelerated Advanced Management Program in campus. The knowledge gained from the courses and the program will go long way in helping managers become more effective and accelerate their personal growth.”

- Nagabhushana Urala , Vice President, Oracle Consulting, EMEA

IIMB's Ranking

Program Benefits

Scalable, cost-effective solution for professional development
Offers a Valuable Credential that can be applied towards a Master’s Degree
Improve company outcomes via a more skilled workforce
Enhance employee satisfaction by offering more value-add learning opportunities

Our Career Support Services Include :

AI-powered resume builder: This feature is divided into three offerings that will fit a variety of needs and profiles. The ‘AI-Assistant’ makes informed suggestions based on your existing or target profile that you can directly incorporate in a single keystroke. The ‘Live Resume Review’ takes a few seconds to analyse your resume and give you an exhaustive review of the same. The ‘Job Match’ is the most extensive analysis option which notes the present or missing skills in your resume and recommends changes and amends according to your profile.
Digital Portfolio: We work with you to create a one-of-a-kind digital portfolio that gives your resume a refresh, and helps you stand out during the application process.
LinkedIn review: We do a thorough review of your Linkedin page and profile to ensure that it is optimised for search results, and gives recruiters the best impression possible when it comes to your skills and capabilities.

Program and Payment Details

Course Start

29^th April 2022

Online Interactive Course, 7-8 Months

Time Commitment

3-5 Hours Per Week

4-9 weeks per course

Program Fees

₹ 73,000/-

(+ Applicable taxes)

Payment: Debit / Credit Card

Loan Facility Available

Instructor

Ashok Thampy

Professor, Finance
IIM Bangalore

Ashis Mishra

Assistant Professor, Marketing
IIM Bangalore

Sai Yayavaram

Associate Professor, Corporate Strategy and Policy
IIM Bangalore

P D Jose

Professor, Corporate Strategy and Policy
IIM Bangalore

Vasanthi Srinivasan

Professor, Organizational Behaviour and
Human Resource Management
IIM Bangalore

MS Narasimhan

Professor
IIM Bangalore

B. Mahadevan

Professor, Operations Management
IIM Bangalore

Rejie George Pallathita

Associate Professor, Corporate Strategy and Policy
IIM Bangalore

Syllabus

Operations Management

Understand key aspects of business operations and lean management including capacity, productivity, quality, and supply chain.

About this course

Have you ever wondered about the right methods to improve productivity, configure your supply chain or address the demand on hand?

In recent years, businesses have strived to improve productivity and quality, reduce costs and delivery times, and embrace flexibility and innovation. These strategies are part of the Operations Management (OM) activities that service and manufacturing organizations engage in.

Operations Management helps you to understand the role of OM in a firm and to develop abilities to structure and solve operations related problems. The course will empower you with skills to address important aspects of business operations including capacity, productivity, quality, and supply chain.

You will understand how operations in an organization are configured and factors that can potentially drive the complexity of managing such operations. We will also introduce concepts like estimating capacity, identifying bottlenecks, and de-bottlenecking.

Throughout the course, you will join us in discussions on productivity improvement methods, development of quality assurance systems and configuration of supply chains.

The course will equip you with the right tools, techniques and skills to estimate, compute, analyze and configure key elements of operations management.

What you'll learn

Identify an operations system with some known standard configurations
Make an assessment of the complexity of an operations system
Compute cycle times for operations and estimate capacity of the system
Understand the various components of a supply chain and the need to configure them appropriately
Identify methods for reducing bullwhip effect in supply chains
Understand and relate the concept of Lean Management to one’s own business situation
Initiate process & productivity improvement using NVA Analysis
Use specific tools and techniques to analyze quality problems
Monitor a process using control charts

People Management

Learn to be a better manager by developing leadership and communication skills designed to turn first time managers into great team leaders.

About this course

Do you aspire to be an ideal people manager? The journey from being an individual contributor to a people manager requires significant personal development and growth. If you are a first time manager, you may have asked yourself:

Where did I go wrong in managing this particular employee?
How should I give feedback to my subordinates?
How do I handle potential assessments?
How should I motivate people who report to me?

The objective of this business and management course is to smoothen the transition for newly appointed people managers, motivate and guide people who are aspiring to become one and to think back and reflect for seasoned managers.

The course will provide learners with an enhanced understanding of the role of people management in organizational context.

What you'll learn

Gain an overview of what it means to be an effective people manager
Have a deeper understanding of the different aspects of people management
Be able to appreciate the challenges faced by a first time manager
Reflect on your managerial experience

Meet the instructor

Professor, Organizational Behaviour and Human Resource Management, IIM Bangalore

Corporate Finance

About this course

Business organizations are constantly engaged in financial decision-making related to financial planning, investments, capital purchases, etc. The right financial decisions play a critical role in maximizing an organization’s business value.

How do we value assets?
What is a good investment?
Does a project create value?

Corporate finance will address these issues to help managers make value-enhancing decisions.

This business and management course will introduce you to the role of corporate finance in an organization and the tools used to evaluate investment proposals.

The course will cover commonly used tools and techniques that help managers make decisions that create value for their organizations such as time value of money, opportunity cost, net present value and internal rate of return.

If you are interested in creating value for your organization, then this course is for you.

What you'll learn

The role of corporate finance in an organization
The role of financial markets in financing firms and individual’s need for funds
Capital budgeting tools such as payback period, internal rate of return and net present value used in evaluating investment

Meet the instructor

Ashok Thampy Professor, Finance, IIM Bangalore

Strategic Management

Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage

About this course

In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

This course will show you how a business views itself in its "totality" and in the context of its environment.The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

What managing a firm strategically implies?
How one analyzes the industry in which a firm competes?
How does a firm create competitive advantage?
How does a firm sustain its competitive advantage?

Meet the instructors

P D Jose

Professor, Corporate Strategy and Policy
IIM Bangalore

Rejie George Pallathita

Associate Professor, Corporate Strategy and Policy
IIM Bangalore

Sai Yayavaram

Associate Professor, Corporate Strategy and Policy
IIM Bangalore

Marketing Management

About this course

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

What you'll learn

Basic concepts of marketing
Segmentation, targeting, differentiation and positioning
Marketing strategy
4Ps of marketing: product, price, place and promotion

Meet the instructor

Ashis Mishra

Assistant Professor, Marketing, IIM Bangalore

Accounting for Decision Making

About this course

In order for a manager to effectively perform their role they must have an understanding of accounting information, as accounting systems generate information that is used by both internal and external stakeholders

Having a good understanding of accounting allows managers to communicate with the finance department, bankers, suppliers and even tax authorities.

In this finance course, you will learn how to read and understand financial statements. You will learn all relevant and important terms as they relate to the three financial statements - balance sheet, income statement and cash flow statement. Subsequently, you will develop the capability to analyze business performance through financial statements. You will see how the performance of any organization is impacted by four fundamental drivers of profitability - asset management, cost management, leverage management and tax management.

In the second part of the course, you will learn how to manage costs. We will cover product costing, budgeting, budgetary control and cost analysis for decision making.

Successfully completing this course will transform you into a manager who is confident while discussing and handling accounting and financial matters in the workplace, and help you as you move forward in your managerial career and take on senior roles.

What you'll learn

Read and understand financial statements
Financial statement analysis
How to use accounting information to plan and control your business and make decisions

Meet the instructor

MS Narasimhan, Professor IIM Bangalore

Accounting Simulation

Facilitated by:

Nithya

Chartered Accountant with an MBA in Finance from Indian School of Business, Hyderabad.

Vice President, Market Risk Management in a multinational bank

Lived and worked across three continents with experience in Mergers and Acquisitions, Corporate Banking and Market Risk Management across Telecom, Media and Technology (TMT), Corporate Real Estate (CRE), Securitized Products and Traded Credit Derivatives.

Finance Simulation

Facilitated by:

S.Bhanja

Sayak has co-founded People Trust, a consultancy providing customised solutions in Learning and HR Advisory to organisations. His prior experience in Assurance and Risk Advisory, working with clients across the world has equipped him with a thorough understanding of the Finance and Compliance domains, and to share real-world experiences, insights and best practices that add significant value.

He started his career in the world of Assurance with the “Articleship" with PriceWaterhouse in India. After qualifying as a Chartered Accountant, he joined PwC's Systems & Process Assurance practice in India and was then assigned to the UK firm’s Risk Advisory Services team.

Simulation:

In this simulation, students learn to identify typical industry characteristics revealed in financial data. Equipped with an interactive and flexible set of tools, students analyze disguised financials and - using their knowledge of operational practices and reasoning skills - match them to real companies and their descriptions. The simulation allows faculty to assign firms from a library of more than 50 publicly traded companies or upload their own.

Tantia Bhīl Strategic Management Case Study

Well before educated society and political parties began their movement to end the British rule, tribal communities and local revolutionaries planted the seeds for an independent India. Chief among such rebels was Tantia Bhīl. Born into an indigenous Adivasi tribe in Madhya Pradesh, he went on to become a symbol of empowerment for tribals and the common man.

It had been nearly four years since Tantia escaped from his second arrest in 1878 by Haji Nasrullah Khan Yousufzai and took up the life of a dacoit. He had built up a ragtag gang of rebels harboring grievances and together succeeded in several raids on British outposts.

As the gang grew, their fame spread. But they men were growing complacent, and discipline was lax. As he went about his daily rounds, he pondered the progress of the rebellion, his placement of forces, the recent moves by the British, and the strategic options that confronted him as a “manager.”

Facilitated by:

Anurag Rastogi

Former DGM (Corporate Strategy) at Mahindra Group – managed the portfolio, provided advisory support and incubation to new businesses for a $20 bn diversified conglomerate
Former Managing Consultant at IBM Global
Former Assistant Vice President at HSBC
Master’s Degree from Tufts University and Harvard Business School
PGP from ISB Hyderabad
Bachelor of Technology from IIT Delhi

People Management Case Study

The Perils and Pitfalls of Leading Change: A Young Manager's Turnaround Journey – Harvard Case Study

After early successes in a very selective management-training program, Daniel Oliveira, a young manager for Brazilian fashion chain Clothes & Accessories, is thrown into the deep end of the pool by being reassigned to a region lagging in sales. Early on, Oliveira discovers that his store, located in mid-sized Vitória in southeastern Brazil, is in trouble. As soon as he tries to make changes, however, he meets with resistance from long-term employees. The case details his pitfalls and growing awareness of the complexities of leading a diverse workforce and managing change.

Facilitated by:

Ashutosh Mishra

Executive Coach and Mentor

Ashutosh Mishra is a life coach, motivational speaker, and published author. He has over twenty years of corporate experience in global banks like Goldman Sachs, Deustche Bank and ANZ.

Ashutosh is an alumnus of XLRI Jamshedpur and IIT Delhi.

People Management Industry Speaker Session

Marketing Management Case Study

When the Twitter verse Turns on You – Harvard Case Study

Canadian Jet just launched a social media contest: The traveler who posts the most creative tweet using the hashtag #CanJetLuxury will win two round-trip tickets to any of the airline's destinations. The head of public relations conceived the campaign in an attempt to improve the airline's tarnished reputation. But within the first 24 hours of the contest, unhappy customers have hijacked the hashtag and are using it to air their complaints about the company's frequent delays and labor relations.

Now the head of PR needs to decide whether to pull the contest, change the hashtag, or simply ignore the bashes. Some of her team members think the company should apologize as well. But for what, exactly?

Facilitated by:

Niyati Sharma

General Manager - Marketing, CRM, Complementary Business at METRO Cash & Carry India Private Limited

Experience Includes:

Marketing Head - Coffee Day Beverages
DGM-Marketing Pearson
Sr. Manager-Brand and Product Marketing- Max Life Insurance Company Ltd
Manager- Account Manager- IBD-A Percept Hakuhodo Company
Account Planner and Business Analyst- Greysell Marketing Promotions Pvt. Ltd

A MICA Graduate with over 12 years of experience in all areas of Marketing, Brand Management, Digital Marketing, Performance Marketing, Product Marketing & Strategic Planning.