Marketing in Digital

World Micromasters® Program

Advance your career and help your organisation succeed by developing the in-demand marketing skills needed in a digital world

   BLENDED

   7 TO 8 MONTHS

   50,000 /-
(+ APPLICABLE TAXES)

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Overview

Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.

The Marketing in a Digital World MicroMasters® program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:

  • Creating and sustaining a brand
  • Marketing through digital channels, such as social media
  • Consumption behaviour across buying contexts
  • Marketing metrics
  • Digital brand engagement
  • Digital brand reputation management

What you’ll learn :

  • To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
  • To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
  • To examine brand management decisions including the strategies and tactics to build and manage brand equity
  • To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
  • To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online ontext


Real Career Impact

"Marketing has never been more complicated, or exciting, than it is today. In this context, professional development is vital, to keep-up, let alone stay ahead! This exciting new credential from Curtin University provides digital marketing skills for immediate application in contemporary business environments."

— Nicole Cikarela , Head of Customer & Strategy, Marketforce

 

 

Curtin's Ranking

Program Benefits

Take your credential to the next level:

Learners who successfully earn the MicroMasters® program certificate are eligible to apply for admission to Curtin University’s online Master of Marketing program on edX.

If a learner applies for admission to the Master of Marketing program from Curtin University, and is accepted, the MicroMasters® program certificate will count towards 25% of the coursework required for graduation. The Master of Marketing is a 300credit point qualification. If a learner applies and is accepted, the MicroMasters® program certificate will count towards 75 credits. This pathway to credit is also available for the on-campus version of Curtin’s Master of Marketing program.

Job Outlook

Sustained demand for marketing specialists for mid-career employees

Digital marketing is the leading skills gap in organizational marketing capabilities – 2016 CMO Survey

Accelerate your careers as Marketers, Digital Marketers and Communication Professionals

Marketing skills are in demand among software publishers, for business support services such as Accountants, Web Designers and IT professional

Program and Payment Details


Course Start
 

22nd July, 2019 

Blended, 7-8 Months


Time Commitment
 

4-12 weeks 

Per course


Program Fees
 

₹ 50,000 

+Applicable taxes

 


Payment: Debit / Credit Card

 

Loan Facility Available

Instructor

Sonia Dickinson

Associate Professor in the School of Marketing Curtin University

 

Isaac Cheah

Senior Lecturer, School of Marketing Curtin University

Bridget Tombleson

Lecturer, Public Relations Curtin University

 

Ian Phau

Professor in the School of Marketing Curtin University

Lydia Gallant

Lecturer, Public Relations Curtin University

 

Billy (Cho Yin) Sung

Lecturer, School of Marketing Curtin University

Katharina Wolf

Senior Lecturer, Public Relations Curtin University

Syllabus

Digital Branding and Engagement

Reputation Management in a Digital World

Buyer Behaviour and Analysis

Strategic Brand Management

Online Marketing Strategies

FAQ'S

I have already acquired a Verified Certificate in MKT1x and/or MKT2x. Can these be included in the new Marketing in a Digital World MicroMasters® program certificate?

Who can take this program?

Can I apply for the Master’s Degree in Marketing even if I haven’t completed the MicroMasters® program certificate in Marketing in a Digital World?

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