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Overview

The Professional Program in Digital Marketing from Wharton makes you more marketable and puts your career in high gear. Learn the most in-demand key marketing skills: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention.

Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.

What you’ll learn :

  • How to leverage new models in business and e-commerce to increase profitability
  • New techniques in Market Research, including Regression Analysis (modeling cause and effect), Conjoint Analysis (valuing attributes and measuring preference), and Social Media Analytics
  • How to generate more word of mouth and leverage the power of social media to get your products, ideas, and messages to catch on
  • How to decide what initial experiments your company should invest in to achieve customer centricity
  • How to choose metrics to gauge and guide ongoing customer-centric efforts


Real Career Impact

" Marketing Consultant and last month I was promoted to CMO, thanks to the knowledge I have earned and expanded through the Digital Marketing Program."

— Sanin Cutuk , Learner 

Program Benefits

Cutting Edge Curriculum

Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry.

For The Industry. By The Industry

Apart from the latest research and academic inputs, this program offers a capstone project & critical inputs from cutting-edge marketing practitioners to ensure practical industry relevance. These online interactions explore a wide variety of use cases, tips and applications and expand your repertoire of tools and techniques. Our unique combination of practical and theoretical knowledge expands your understanding of Digital Marketing to ensure professional readiness to tackle a wide variety of challenges.

Career Support

Our career support team would assist you with compelling resume writing, focused interview preparation and applying for suitable Digital Marketing profiles.

Professional Certificate - Matthew Tracker


Wharton Ranking

 

Job Outlook

Program Feature and Value Added Services Table

* Conditions apply. Speak to your course consultant for details.

Program and Payment Details


Course Start
 

7th Jan, 2019 

Blended, 5 Months


Time Commitment
 

7-8 hours 

Per week


Program Fees
 

₹ 81,000 

For 2 modules

+Applicable taxes

 

 


Payment: Debit / Credit Card

 

Loan Facility Available

Instructor

Pete Fader

Frances & Pei-Yuan Chia Professor of Marketing
The Wharton School,University of Pennsylvania

David Bell

The Xinmei Zhang and Yongge Dai Professor of Marketing
The Wharton School, University of Pennsylvania.

Raghu Iyengar

Associate Professor
The Wharton School, University of Pennsylvania

Jonah Berger

Associate Professor
The Wharton School, University of Pennsylvania

 

Media Planning and Budget Optimization Across Online Channels

Managing the value of customer relationships

Fundamentals of Digital Marketing, Social Media and E-Commerce

Marketing Analytics: Data Tools and Techniques

Selling Ideas: How to Influence Others and Get Your Message to Catch On

Testimonials