DIGITAL MARKETING PROFESSIONAL CERTIFICATE

Gain a competitive advantage and learn essential digital marketing skills and strategies in this 4-course program.

   Blended

   05 Months

   90,000   81,000
(for 2 modules + applicable taxes)

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Overview

The Professional Program in Digital Marketing from Wharton makes you more marketable and puts your career in high gear. Learn the most in-demand key marketing skills: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention.

Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.

What you’ll learn :

  • How to leverage new models in business and e-commerce to increase profitability
  • New techniques in Market Research, including Regression Analysis (modeling cause and effect), Conjoint Analysis (valuing attributes and measuring preference), and Social Media Analytics
  • How to generate more word of mouth and leverage the power of social media to get your products, ideas, and messages to catch on
  • How to decide what initial experiments your company should invest in to achieve customer centricity
  • How to choose metrics to gauge and guide ongoing customer-centric efforts


Real Career Impact

" Marketing Consultant and last month I was promoted to CMO, thanks to the knowledge I have earned and expanded through the Digital Marketing Program."

— Sanin Cutuk , Learner 

Program Benefits

Cutting Edge Curriculum

Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry.

For The Industry. By The Industry

Apart from the latest research and academic inputs, this program offers a capstone project & critical inputs from cutting-edge marketing practitioners to ensure practical industry relevance. These online interactions explore a wide variety of use cases, tips and applications and expand your repertoire of tools and techniques. Our unique combination of practical and theoretical knowledge expands your understanding of Digital Marketing to ensure professional readiness to tackle a wide variety of challenges.

Career Support

Our career support team would assist you with compelling resume writing, focused interview preparation and applying for suitable Digital Marketing profiles.

Professional Certificate - Matthew Tracker


Wharton Ranking

 

Job Outlook

90% of marketer's report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing.

 

Source : Whitepaper by Grovo

In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles.



Source : Bullhorn

Employment of marketing managers is projected to grow 9% from 2014 to 2024, faster than the average for all occupations.


 

Source : Bureau of Labor Statistics

Career opportunities as a Marketing Manager, Digital Marketing Analyst, or Account Executive, among others Salary range from 56k-97k per year

 

Source : Glassdoor

Program Feature and Value Added Services Table

 Program Features and Value added Services 2 Courses 3 Courses All 4 Courses
 Verified Course Certificate(s) from Wharton Online
 Interactive Sessions with Leading Industry Guest   Speakers
 Peer Interaction & Networking
 Access to Dedicated Program Coordinator
 Payment Through Instalments*
 Educational Loan Facility
 Invite to the Mega Digital Marketing Summit
 Training on Additional Digital Marketing, Social Media   Tools
 Wharton Digital Marketing Professional Certificate
 Capstone Project with Intensive Feedback
 Exclusive Linkedin Group for Program Alumni
 Career Support Services
 Fees  ₹ 81,000*  ₹ 111,375*  ₹ 135,000*

*+Applicable Taxes

* Conditions apply. Speak to your course consultant for details.

Program and Payment Details


Course Start
 

To be announced soon

Blended, 5 Months


Time Commitment
 

7-8 hours 

Per week


Program Fees
 

₹ 81,000 

For 2 modules

+Applicable taxes

 

 


Payment: Debit / Credit Card

 

Loan Facility Available

Instructor

Pete Fader

Frances & Pei-Yuan Chia Professor of Marketing
The Wharton School,University of Pennsylvania

David Bell

The Xinmei Zhang and Yongge Dai Professor of Marketing
The Wharton School, University of Pennsylvania.

Raghu Iyengar

Associate Professor
The Wharton School, University of Pennsylvania

Jonah Berger

Associate Professor
The Wharton School, University of Pennsylvania

 

Media Planning and Budget Optimization Across Online Channels

Managing the value of customer relationships

Fundamentals of Digital Marketing, Social Media and E-Commerce

Marketing Analytics: Data Tools and Techniques

Selling Ideas: How to Influence Others and Get Your Message to Catch On

Testimonials

 

CHUNKU PANI

Manager- Corp Sales, Zoylo Digihealth

“I wanted to undergo a professional course in Digital Marketing from a foreign university and Pearson's program helped me achieve my objective. The program touched various facets of Digital Marketing and Analytics along with the course topics covered by Wharton. The Marketing Analytics and Tools and Training Session coupled with the Industry Speaker sessions added lot of value. I would definitely recommend this program to professionals who would like to take up a Professional Certification course.”

 

HARDESH HANDA

Manager, Reliance Jio Infocom

“I had a wonderful experience of learning the Digital Marketing basics and advance tools from one of the finest professors of Wharton through your platform. Also, the value added services provided by Pearson like Google Analytics Project as well as Digital Marketing Tools also had given a very good insight on the various practical aspects of Digital Marketing tools which can be applied on the day to day operations. Last but not the least the Programme coordinator Ms. Divya Suri always provided the timely solutions to the queries. I will definitely recommend this programme to my other colleagues.”

Hardesh Handa

 

ASHISH DASHARATHI

Pearson Faculty- Value Added Services

“It was a pleasure to be a part of this program. I have been a part of close to 60 digital marketing events, conferences and webinars as an organizer and volunteer in the past 4 years. Have rarely seen the kind of involvement your team showed was really good. The personal touch, efficiency and concern to make this batch successful on your team's part was worth noting, I must compliment you on that.”

Hardesh Handa