The Entrepreneurial Edge

12 - week online course with expert mentoring

Programme: Blended
Duration: 12 Weeks
Fees: £1850

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Get an edge for your venture

Some prospective entrepreneurs are trying to escape a corporate life, whilst others are looking to define their own success, solve a real-world problem, be their own bosses, impact society, or perhaps significantly impact their personal wealth.

Starting a business on your own can be intimidating especially for first-time entrepreneurs or those who have failed in the past. No one knows if their business idea is brilliant or not, and few have the financial means to quit their jobs whenever they feel like it.

London Business School’s The Entrepreneurial Edge is an intensive 12-week venture development journey with mentoring and support, to help prospective entrepreneurs transform their energy and ideas into successful early stage ventures. Along the way, participants build and launch new business ideas, learn the necessary start-up tools and frameworks, evaluate market opportunities, create a viable business model and financial plan, and articulate their vision for their own enterprise.

The Entrepreneurial Edge

This programme helps participants prepare, launch and grow their business. It develops entrepreneurial skills and expertise, follows various case studies, and culminates in the production of a 10-slide pitch deck. Refining and rehearsing the business proposition every week, with the support of experienced mentors and dedicated peer support groups, boosts knowledge and confidence. This prepares participants to sell their concept to potential team members, partners, customers & investors.

Each week, your Course Director will take you step-by-step, through the key concepts, including live online sessions, before opening access to a wide range of exclusive insights and support. 

  • Faculty masterclasses
  • Founders' insights
  • Industry experts
  • Live mentoring sessions
  • Peer groups & networking 
  • Pitch evaluation panel & VC investors' council

Experiential learning

Participants are expected to complete all programme activities, including approximately 5-8 hours of strenuous effort per week.

The weekly regiment of activities follows a repeating cycle:

  1. Learn: Intensive faculty-led-online masterclasses, Industry expert online interviews & Founders' insights
  2. Discuss: Interactive sessions with your course director
  3. Apply: Prepare one pitch deck slide
  4. Pitch: Share individual submissions and pitch to your mentor
  5. Refine: Evolve the idea based on feedback from your mentor and support group

Chart your entrepreneurial journey

  1. Bring your own startup concept, or join a team.     
  2. Learn a new discipline and prepare a pitch deck slide each week.     
  3. Participate in weekly mentoring sessions to exchange ideas and compare notes.
  4. Evolve your idea based on learning and detailed feedback from the mentor and support group.
  5. Compete to pitch your idea to real investors.

Who should participate

Launching a venture is not for the faint hearted! The Entrepreneurial Edge is for anyone with the motivation and determination to build a real business.

Participant profiles include aspiring entrepreneurs creating their first startup, serial entrepreneurs refining their techniques and corporate professionals seeking to reinvigorate their career with entrepreneurial thinking.

Key takeaways 

By the end of the course, participants will understand how to:       

  • Identify legitimate business opportunities
  • Gauge market demand and size of the opportunity
  • Define the business model 
  • Build an early stage management team
  • Identify an appropriate business plan
  • Create a robust set of financial projections
  • Prepare a go to market strategy
  • Acquire initial customers
  • Pitch for, and negotiate investment


Module 1 : Understanding entrepreneurial frameworks

Module 2 : Creating a compelling value proposition for your customers

Module 3 : Evaluating the market and addressable opportunity

Module 4 : Researching and testing the market

Module 5 : Beating the competition

Module 6 : Leveraging network and building team

Module 7 : Acquiring first customers and defining go-to-market strategy

Module 8 : Building a profitable business model

Module 9 : Growth drivers and financial projections

Module 10 : Structuring your legal entity, contracts, and IP protection

Module 11 : Negotiating investment

Module 12 : Preparing killer pitch decks

Key details

Duration: 12 weeks

Course start: 18 February 2020

Format: Online, Part-Time

Fees: £1850*

*+Taxes if applicable

For Social Enterprises - £1300

What is a Social Enterprise?

A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being—this may include maximizing social impact alongside profits for external shareholders.

Get London Business School Certified

“If you ask any successful business person, they will always have had a great mentor at some point along the road.”

Sir Richard Branson
Founder, Virgin Atlantic

Meet the faculty

Rupert Merson

Adjunct Professor of Strategy and Entrepreneurship
BA and MA (Oxford University), FCA, FCIPD

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David Arnold

Adjunct Professor of Marketing
BA MPhil (London), MBA (City), DBA (Harvard)

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John Bates

Fellow of Strategy and Entrepreneurship
BSC (Nottingham), MBA (Harvard)

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Julian Birkinshaw

Professor of Strategy and Entrepreneurship

Academic Director of the Institute of Innovation and Entrepreneurship

Deputy Dean (Executive Education)

BSc (University of Durham), PhD and MBA (Richard Ivey School of Business, Western University, Canada)

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John Mullins

Associate Professor of Management Practice in

Marketing and Entrepreneurship

BA (Lehigh), MBA (Stanford), PhD (Minnesota)

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Course Director and Lead Mentor


Adam Davies

Programme Lead VIEW Entrepreneurship Course  (University of Oxford)

Visiting Professor (Entrepreneurship), Indian School of Business

Programme Lead, Entrepreneurship Bootcamp, Spark Accelerator, Melbourne, Australia

Innovation and Creativity in Organisations (Warwick Business School Online MBA)

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Entrepreneurship articles

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Good storytelling is especially important when you are trying to get something new off the ground. Whether you’re a lone entrepreneur, R&D engineer, or middle manager with a bright idea, you need to differentiate yourself with a compelling narrative. The stories you tell about your idea and your efforts can generate curiosity, empathy and support. Hit the wrong note and you’ll meet with indifference, suspicion... Read more

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If at first you don't succeed...

Five thousand, one hundred and twenty six prototypes and James Dyson’s bagless vacuum cleaner still wasn’t doing what he wanted it to. Day after day, sitting in a garden shed, fiddling with a machine that didn’t quite make the grade. For five years. Is there even a word for that level of persistence?... Read more

Is the right innovation at the right time down to luck?

YouTube provides the modern-day substitute for the philosophical question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Now it’s, “If it’s not on YouTube, did it really happen?”... Read more

Amazon: A master of reinvention

Amazon is the single best example of a serial business model innovator,” says Julian Birkinshaw, Professor of Strategy and Entrepreneurship at London Business School and Academic Director of the Deloitte Institute of Innovation and Entrepreneurship. “It’s a company that has relentlessly built new businesses alongside its existing ones. Some of these new businesses have been complementary; some have cannibalised the existing ones. Protecting existing earnings is not a priority.” What can we learn from this master of reinvention?... Read more

Lessons from the world's best-known fast-follower: Samsung

Samsung didn’t invent the mobile phone – that honour goes to Motorola – but it took a transformative new technology and ran with it. “Innovation isn’t just about doing something new. It can also be about doing something better,” says Julian Birkinshaw, Professor of Strategy and Entrepreneurship at LBS and Academic Director, Deloitte Institute of Innovation and Entrepreneurship... Read more

Start-ups use four catalysts to win funding

YouTube provides the modern-day substitute for the philosophical question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Now it’s, “If it’s not on YouTube, did it really happen?”... Read more

Gary dushnitsky talks crowdfunding

His latest research seeks to uncover the reality behind the much talked about emergence of crowdfunding as a means of funding everything from the Statue of Liberty to rock albums. LBSR talks to Gary Dushnitsky... Read more


I have a business idea for a new entrepreneurial venture. Is this programme right for me?

What if I have not yet identified my business idea?

What is the required profile to attend this programme?

How much of my time will be required to complete the programme?

What is the schedule for the weekly interactive online classroom sessions?

What happens if I miss an interactive online classroom session?

How long will I have access to the program materials?

Will I get to interact with other participants?

How much time do I get to spend with my mentor?

How many participants will there be in one peer group?

What is the Pitch Evaluation Panel?

Does this programme provide venture funding?

What is the Investors' Committee?

How will I be evaluated? Is there a final paper or thesis?

What are the possible modes of payment?