The Entrepreneurial Edge - Online

Unlock the entrepreneurial expertise to build your own business, launch your venture and secure success.

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15th September 2020


12 weeks

Programme fees


Create a competitive edge

For those switching fields, seeking to solve a real-world problem or driven to define their own success - starting a business is a bold step for first time entrepreneurs.

London Business School’s The Entrepreneurial Edge is an intensive 12-week venture development journey. Through intimate mentoring and a dedicated support network, we will help you transform your energy and ideas into a successful early-stage venture. Along the way, you will build and launch new business ideas, learn the necessary start-up tools and frameworks, evaluate market opportunities, create a viable business model and financial plan, and articulate your vision for your own enterprise.

Your learning experience

Build, launch and grow your business by developing world-class entrepreneurial expertise. Learn from real-life case studies, and produce, rehearse and refine your pitch deck with the support of experienced mentors and dedicated peer support groups. You'll create the confidence and increase your knowledge, to prepare you to sell your concept to potential team members, partners, customers and investors.

Each week, your course director will take you step-by-step, through the key concepts, including live online sessions, before opening access to a wide range of exclusive insights and support.

  Faculty masterclasses: Explore the latest academic research, essential frameworks and industry best practice with world-leading entrepreneurship professors.

  Founders insights: Gain invaluable real-world context from company founders with ventures at different stages of growth.

  Industry experts: Acquire insight into a range of topics, from investment to intellectual property, accelerators and incubators, legal issues and terminology.

  Live mentoring sessions: Consolidate your learning, get feedback and ask questions at weekly online sessions in small peer groups.

  Peer support: Give and receive support from other founders and build a strong network that will continue to grow beyond the programme.

  Pitching: Pitch your venture to an investor’s committee made up of venture capitalists and angel investors.

Experiential learning

Participants are expected to complete all programme activities, including approximately 5-8 hours of strenuous effort per week.

The weekly regiment of activities follows a repeating cycle:

  Learn: Intensive faculty-led-online masterclasses, Industry expert online interviews and founders' insights.

  Discuss: Interactive sessions with your course director.

  Apply: Prepare one pitch deck slide.

  Pitch: Share individual submissions and pitch to your mentor.

  Refine: Evolve the idea based on feedback from your mentor and support group.

Key details

Duration: 12 weeks

Course start: 15th September 2020

Format: Online, Part-Time

Fees: £1850*

*+Taxes if applicable

Partial scholarships for social ventures are available; details and eligibility available upon request.

What is a Social Enterprise?

A social enterprise is an organisation that applies commercial strategies to maximise improvements in financial, social and environmental well-being - this may include maximising social impact alongside profits for external shareholders.

“If you ask any successful business person, they will always have had a great mentor at some point along the road.”    

Sir Richard Branson
Founder, Virgin Atlantic


Upon successful completion of the programme, you'll earn a digital certificate of completion from London Business School.


Earn your certificate

All certificate images are for illustrative purposes only and may be subject to change at the discretion of LBS.

Right for you

The Entrepreneurial Edge is for anyone with the motivation and determination to build a real business.

Participant profiles include aspiring entrepreneurs creating their first start-up, serial entrepreneurs refining their techniques and corporate professionals seeking to reinvigorate their career with entrepreneurial thinking.

Join a dynamic and diverse cohort of innovators and change-makers. Participants come from a breadth of business and cultural backgrounds:

  Aspiring business owners.

  Serial entrepreneurs wishing to enhance their techniques.

  Corporate executives looking to inject innovative, entrepreneurial thinking.

  Entrepreneurs and innovation leaders within corporations.

Good for you

By the end of the course, participants will understand how to:

  Identify legitimate business opportunities.

  Gauge market demand and size of the opportunity.

  Define the business model.

  Build an early stage management team.

  Identify an appropriate business plan.

  Create a robust set of financial projections.

  Prepare a go to market strategy.

   Acquire initial customers.

  Pitch for, and negotiate investment.

Good for your organisation

  Empower your innovation leaders with the insight and the toolkit to drive intrapreneurship within your organisation.

  Build a culture of innovation, agility and creative thinking.

  Exploit new opportunities for value creation and competitive advantage through new products and services.

What you learn

Module 1. Entrepreneurial frameworks

Module 2. Customer value proposition

Module 3. Opportunity sizing

Module 4a. Market research

Module 4b. Competition

Module 5. Team and network

Module 6. Customer acquisition

Module 7. Business model

Module 8. Forecasting and growth drivers

Module 9. Legal considerations

Module 10. and 11. Investment and valuation

Module 12. Investment documentation

Course Director and Lead Mentor

Adam Davies

Programme Lead VIEW Entrepreneurship Course  (University of Oxford)

Visiting Professor (Entrepreneurship), Indian School of Business

Programme Lead, Entrepreneurship Bootcamp, Spark Accelerator, Melbourne, Australia

Innovation and Creativity in Organisations (Warwick Business School Online MBA)

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Meet the faculty

Rupert Merson

Adjunct Professor of Strategy and Entrepreneurship
BA and MA (Oxford University), FCA, FCIPD

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David Arnold

Adjunct Professor of Marketing
BA MPhil (London), MBA (City), DBA (Harvard)

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John Bates

Fellow of Strategy and Entrepreneurship
BSC (Nottingham), MBA (Harvard)

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Julian Birkinshaw

Professor of Strategy and Entrepreneurship
BSC (Nottingham), MBA (Harvard)
Academic Director of the Institute of Innovation and Entrepreneurship
Deputy Dean (Executive Education)
BSc (University of Durham), PhD and MBA (Richard Ivey School of Business, Western University, Canada)

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John Mullins

Associate Professor of Management Practice in
Marketing and Entrepreneurship
BA (Lehigh), MBA (Stanford), PhD (Minnesota)

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Entrepreneurship articles

Ma Huateng – better known as “Pony Ma” – is the elusive founder, chairman and chief executive of China’s titan tech firm Tencent. The 46-year-old magnate shies away from the spotlight, preferring to lead rather decisively from the shadows. Ma now sits atop the world’s fifth most valuable public firm, worth US$556 billion (£402 billion). Tencent is the collective answer to Facebook, Apple Pay, gaming, WhatsApp, Spotify and Amazon. Ma and his co-founders built a digital platform business from scratch over two decades and they have one of the largest data treasure chests on the planet to show for it... Read more

Good storytelling is especially important when you are trying to get something new off the ground. Whether you’re a lone entrepreneur, R&D engineer, or middle manager with a bright idea, you need to differentiate yourself with a compelling narrative. The stories you tell about your idea and your efforts can generate curiosity, empathy and support. Hit the wrong note and you’ll meet with indifference, suspicion... Read more

The notion that established industries will be disrupted by new technology is well known. But traditional businesses such as retail banks have stayed relevant by embracing online and mobile banking... Read more

4 Lessons from some of Britain’s innovation beacons

Britain is an innovation nation. The word innovative is the common tie that binds together some of the UK’s greats, from James Dyson to Tim Berners-Lee, George Stephenson to George Bernard Shaw... Read more

If at first you don't succeed...

Five thousand, one hundred and twenty six prototypes and James Dyson’s bagless vacuum cleaner still wasn’t doing what he wanted it to. Day after day, sitting in a garden shed, fiddling with a machine that didn’t quite make the grade. For five years. Is there even a word for that level of persistence?... Read more

Is the right innovation at the right time down to luck?

YouTube provides the modern-day substitute for the philosophical question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Now it’s, “If it’s not on YouTube, did it really happen?”... Read more

Amazon: A master of reinvention

Amazon is the single best example of a serial business model innovator,” says Julian Birkinshaw, Professor of Strategy and Entrepreneurship at London Business School and Academic Director of the Deloitte Institute of Innovation and Entrepreneurship. “It’s a company that has relentlessly built new businesses alongside its existing ones. Some of these new businesses have been complementary; some have cannibalised the existing ones. Protecting existing earnings is not a priority.” What can we learn from this master of reinvention?... Read more

Lessons from the world's best-known fast-follower: Samsung

Samsung didn’t invent the mobile phone – that honour goes to Motorola – but it took a transformative new technology and ran with it. “Innovation isn’t just about doing something new. It can also be about doing something better,” says Julian Birkinshaw, Professor of Strategy and Entrepreneurship at LBS and Academic Director, Deloitte Institute of Innovation and Entrepreneurship... Read more

Start-ups use four catalysts to win funding

It turns out there is a roadmap to venture fundraising success. My research with Stanford University’s Kathleen Eisenhardt, forthcoming in February’s Academy of Management Journal, identifies four hallmarks of efficient prospecting for money. By efficiency we mean attempts that take less than two months of formal... Read more


I have a business idea for a new entrepreneurial venture. Is this programme right for me?

What if I have not yet identified my business idea?

What is the required profile to attend this programme?

How much of my time will be required to complete the programme?

What is the schedule for the weekly interactive online classroom sessions?

What happens if I miss an interactive online classroom session?

How long will I have access to the program materials?

Will I get to interact with other participants?

How much time do I get to spend with my mentor?

How many participants will there be in one peer group?

What is the Pitch Evaluation Panel?

Does this programme provide venture funding?

What is the investors' committee?

How will I be evaluated? Is there a final paper or thesis?

What are the possible modes of payment?


The fee* for programmes starting in 2020 is £1,850.

Partial scholarships for social ventures are available; details and eligibility available upon request.

We offer a 25% discount for London Business School Alumni.

*Fees are subject to change