ActiveApp is a unique interactive digital experience mobile app powered by Pearson, in collaboration with Ricoh Innovations Pvt. Ltd.  It  is a free smartphone app that lets you discover rich digital experiences on Pearson Titles by snapping images and articles with your phone. Look for the “ActiveApp (Ocutag Snap) icon” on your favorite publications, open your “ActiveApp (Ocutag Snap app)”, and snap to unlock and enjoy dynamic content.

It’s as simple as See, Snap, Get.

- Check the inner back cover of the textbook and go to the page numbers listed there.

- Launch ActiveApp on your device. Point your camera and snap anywhere on the image using your ActiveApp (Ocutag Snap app).

- Enjoy a rich and rewarding learning experience with the Pearson digital assets. Get the information you want, from videos to games, articles to retail offers, and then share them with your friends.


  • It that connects students and teachers with a variety of textbook-related digital media with just one touch.
  • ActiveApp users can download and share content easily with their friends on their preferred social network.
  • ActiveApp is free and can be downloaded both Android and iOS platforms. 

It’s fast, simple and fun. Enjoy!