Overview

We are thrilled to announce that on June 12^th we will be launching the Seventeenth edition of Marketing Management by Philip Kotler, Kevin L. Keller, Alexander Chernev, Jagdish N. Sheth and G. Shainesh, enriched with India-specific insights and brand narratives.

A celebrated classic and definitive guide in the field of Marketing, this book continues to shape the learning of business school students and aspiring marketers worldwide. The new Indian adaptation of the latest edition has been thoughtfully tailored, featuring exclusive brand stories, refreshed caselets, and deep insights from the Indian business landscape making it an essential resource for today’s marketing students and educators.