Media Coverage

PRESS RELEASES

  • Pearson’s historical best seller— Marketing Management by Philip Kotler, launches its sixteenth edition; introduces bundle of marketing toolkits and strategies for New Age Marketers

        · Co-authored by Prof. Kevin Lane Keller, Prof. Alexander Chernev, Prof. Jagdish N. Sheth, Prof. G. Shainesh

        ·Illustrations around 12 Marketing Spotlights; 45 Indian case studies; concepts around new market     realities

    21 June, New Delhi – Pearson, world’s leading learning company launched its sixteenth edition of Marketing Management by Philip Kotler. The book is co-authored by coveted academicians Prof. Kevin Lane Keller, Prof. Alexander Chernev, Prof.  Jagdish N. Sheth and Prof. G. Shainesh. The Indian edition of the book is all set to offer enriched learning and pedagogy based on the new marketing realities, disruptions in the business models and evolved paradigms due to globalisation.

    Marketing Management by Philip Kotler is unrivalled, and has been pivotal for marketing specialists over the decades. The newly launched book is in line with the dynamic environment inhabited by today's marketers and offers a distinctive perspective for readers to understand the changing global marketplace and the impact of technology on making strategic marketing decisions. The book details insights and toolkits around 8Ps (Product Essentials), 7Ts (Tactics), 5 Cs (Customer centricity) and 4Fs (Market forces) which wraps around strategic shifts that marketers had traversed and navigated through the pandemic and amidst VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.

    Responding to the changes in the post pandemic world influenced by technology, globalisation, physical environment and social responsibility—the book illustrates altered competitive landscape that businesses ought to revaluate for their operating models and adaptation towards creation of market value for the new environment. Co-authored by veteran academicians, the book lists down advances in data analytics, marketing automation, artificial intelligence—all of which is leading disrupted e-commerce and rise of newer marketplaces, giving audiences and customers variety of choices to interact with the brands.

    The book is available for all marketing enthusiasts on Amazon and is also available in a Kindle edition.

    About Marketing Management by Philip Kotler:

    Pearson’s all-time best seller “Marketing Management” by Philip Kotler is now in its 16th edition. The book is co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh. This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence that have created way more opportunities for businesses.

    About Pearson:

    At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com  

    For more information, please contact:

    Bhavya Suri, PR & Corporate Affairs, Pearson India & MENA- bhavya.suri@pearson.com

     

     

     

     

    read more
  • Majority of Indians expect schools and employers to step up on mental health issues, reports Pearson’s Global Learner Survey 2022

        ·55% strongly agree that their employers should do more to address mental health and well being

          ·64% say that technology has positively impacted their mental health, while 48% say that it has                    helped them in career progression

     

    National, June 07th 2022: As the Great Resignation continues to disrupt the global economy, Pearson, the world's leading learning company, today released its new public opinion research, showing that people around the world are prioritizing mental health and wellbeing when considering where to work.

     

    The survey was conducted by Morning Consult in April 2022, among a total sample of 5,008 respondents between the ages of 16 to 70 years old in the United States, United Kingdom, Brazil, India, and China. With respect to India, findings show that Indians are seeking more empathy & understanding from their employers & want mental wellness to be a priority at workplaces. In fact, a recent study by World Economic Forum notes that conversations around mental health in India are gradually opening up and as the country starts thinking about the impact of education and access on this scenario, the Pearson Global Learner Survey (GLS) 2022 further puts a spotlight on this matter.

     

    55% of Indians want their employers to do more to address mental health and well-being by-

     

    · Providing free mental health services (72%)

        · Offering a set amount of paid mental health days off from work (59%)

        ·Sharing mental health resources with employees and expanding Employee Assistance Programme     (EAP) to improve mental health (68%)

        ·Enhancing mental health coverage in health insurance programs (62%)

        ·Hosting virtual or in-person discussions focused on mental health (63%)

     

    With technology coming forth as the biggest enabler in the past two years, 64% of Indians say that it has positively impacted their mental health-

           · 48% believe that technology has enabled them to progress in their careers. In the parents’ pool, India         ranks on top with 52% of parents saying technology positively impacts career progression.

            ·More than 44% of the general population of respondents said the use of technology had a very             positive impact on their ability to focus.

            ·45% of the general population and 53% of parents said that technology has very positively impacted         their work performance.

            ·40% of the general population and 47% of parents said that the use of technology has very positively         impacted their professional network.

    As stated by the company, “Work is where many of us spend much of our time. Employees are demanding more attention from employers to address the impact of the mental health crisis that has been exacerbated over the last two and a half years. As we emerge from the pandemic, and we get accustomed to new ways of working, organizations will need to be strategic and innovative in incorporating wellness and wellbeing into their offerings to stay competitive and serve their workforces."

     

    Among other findings of the survey:

        ·Indians record the highest percentage of respondents who use technology for calming down,     throughmeditation apps or therapeutic audio (24%), video games (60%), digital journaling (27%), and     task management and digital to-do-lists (32%).

        · 36% of the general population believe that the use of technology has very positively impacted their         financial stability.

        ·59% believe that education positively impacts their mental health.

    Now in its fourth year, Pearson's Global Learner Survey is the leading poll of learners on education issues in the world, offering a deeper understanding of trends in education and providing key data to help further discussions on many important issues. The interviews in this survey on mental health and wellness were conducted online. Results are representative of the online population with a margin of error of plus and minus three percentage points.

    About Pearson

    At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com

    For more information, please contact: Bhavya Suri, PR & Corporate Affairs, Pearson India & MENA- bhavya.suri@pearson.com

    read more
  • NEP a game-changer for India’s Higher Education sector: UKBIC-Pearson India white paper

    11 May, New Delhi/Bangalore: Pearson, the world’s leading learning company and the UK India Business Council (UKIBC) have collaboratively released a white paper titled ‘Supporting India’s Higher Education Sector Transformation’. The paper identifies key opportunities and growth areas for Higher Education in the country, asserting that the National Education Policy (NEP) will be a potential game-changer for students and higher education institutions alike. Core to India’s higher education reforms, the NEP seeks to widen access to high quality education in India, formalise and enlarge technical and vocational training (TVET), and promote global mobility.

    According to the white paper, India would benefit greatly from growth of TVET in the country, to better prepare learners for future work by equipping them with relevant employability skills. A key NEP objective is to increase TVET enrolments in partnership with industry and NGOs.

    A study cited in the paper by the International Labor Organization (ILO) found that India is staring at a skill deficit of 29 million by 2030. Online education and vocational training, both identified as priority areas in the NEP, will play an extensive role in bridging this divide.

    The paper’s release comes on the back of recent approval by the University Grants Commission for Indian universities to partner with foreign universities to deliver Dual, Joint and Twinning Degree Programmes. This will enable students to transition between India and other countries, unlock new opportunities, and create wide ranging cross-border linkages that go well beyond the Higher Education sector.

    Sharing his thoughts on the launch of the white paper, Siddharth Banerjee, Managing Director, Pearson India & Asia said, “As a key stakeholder in India’s Higher Ed sector, it is crucial for us to understand how the space will evolve in the future. Our collaboration with UKIBC was a step in this direction. It is becoming increasingly critical to integrate 21st-century skills as part of early learning. Building a strong foundation will help young learners in their preparation for the world. Pearson India is aligned with the momentum of holistic learning and is constantly generating value to the same by creating a continuum between skills and education.”

    Key insights from the white paper report:

        • There is a need to create a continuum between 21st century Skills and Education to bridge employer demand and help students to succeed

        • Enabling partnerships and collaborations between Indian and International Universities can be achieved through mutual recognition of qualifications and promoting multicultural conversations

        • The importance of Collaborative-OnlineInternational-Learning will grow, as it is a huge resource that widens education access to students

        • Increase emphasis on technology and scalability in the domains of artificial intelligence, machine learning, big data, and genomic studies.

    Kevin McCole, Managing Director, UKIBC/John Mountford, Associate Director, UKIBC said, “Working with Pearson on this critical research in the Higher Education space in India and the role of NEP was an insightful journey. In India, and across the world, online learning and blended delivery models are becoming increasingly important in improving access to Higher Education. At the same time, it is clear that the skills that students need for the 21st century workplace are changing, and technical and vocational training has a key role in equipping students with the skills demanded by employers. We commend the Government of India on its forward thinking approach through the National Education Policy and will work closely with Indian and UK stakeholders to draw insights from the policy’s implementation and maximise its positive impact.”

    The utilisation of online learning is becoming increasingly recognized as an important opportunity to promote access to Higher Education. This prioritization is also reflected in the National Education Policy’s recommendations for online learning development, including investing in digital infrastructure and focusing on blended learning models. With the country at the cusp of tremendous digital transformation, Pearson is helping learners build new, innovative skills by delivering a wide range of digital-first solutions, quality, authentic & credible content, courseware, world-class assessments, and qualifications.

    *** About Pearson

    At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com

    About UKIBC

    The UK India Business Council is a strategic advisory and policy advocacy organisation with a mission to support businesses with the insights, networks, policy advocacy, services, and facilities needed to succeed in the UK and India. We believe passionately that the UK-India partnership creates jobs and growth in both countries, and that UK and Indian businesses have ideas, technology, services and products that can succeed in India and the UK respectively.

    read more
  • Pearson amps up its consumer marketing as part of the India growth strategy

    April XX, New Delhi/Mumbai/Bengaluru: Pearson, the world’s leading learning company, has recently been making several strides in the Education ecosystem by rapidly introducing new products and creating meaningful partnerships to better connect with 21st century learners. India, being the key focus market for the company, has witnessed the launch of innovative products like Pearson Digital Library in the last few months and now, to further increase its growth momentum, Pearson is amping up its consumer marketing efforts to build a stronger, deeper connect with customers and drive higher brand resonance.

    Pearson India today unveiled its first and all new digital brand film on the core theme of Preparation. By bringing on youth icon Vicky Kaushal as the Brand Ambassador, the aim is to strike a chord and resonate with the spirit of students across the country. The company is working with other influencers as well to undertake a thematic storytelling approach and drive intent among the target audience at a deeper level. Top national and regional celebrities, Sports Icons, and key personalities in the education ecosystem will form an important network of influencers for the forthcoming brand films and driving home the message of Good Preparation being the key to great results in future.

    Siddharth Banerjee, Managing Director- India & Asia, Pearson said, “Today, Pearson is in the middle of significant business transformation with a vision to become a digital first, direct-to-consumer brand and build a holistic education ecosystem in India. As we evolve our growth strategy to further sharpen our focus as a consumer-centric company, we want to build more meaningful and personal brand relationships with our audiences. We are working to ensure that consumers are at the heart of everything we do. Whether they’re aiming for higher studies or better careers in the future, we know that Indian learners today demand a world-class learning experience to accelerate their career pathways. Therefore, through our rich, credible, and personalized content, we are fueling their dreams and helping them #PrepareWell at every learning touchpoint throughout their lives.”

    The brand film, conceptualized by the creative agency Bang In the Middle (BITM), talks about how digital learning solutions and content have made the process of preparation convenient and more accessible for everyone, thus highlighting the importance of partners like Pearson who can provide a strong support to learners throughout this process.

    Sharing his thoughts on the campaign, Prathap Suthan - Co-founder & Chief Creative Officer, Bang In The Middle said: "It’s been a wonderful experience to be working with Pearson on this campaign. Through this exciting Brand film, we have tried to ensure that we create a communication which diffuses the hyperbole on the prevalent Education advertising, and keep it to a warm, believable, and genuine space, despite Vicky’s celebrity presence. The preparation and studying process that precedes the challenges of any exam is a sombre and a very personal experience. Yet the most important and unspoken part of getting ready - like the prepping that precedes an actor’s training for a specific role or shoot remains in the shadows. Our attempt has been to quietly bring out the proven and globally recognised legacy of Pearson’s expertise, to complement the preparation rigmarole of India’s students. Minus any loud gimmickry."

    The first film is digitally available on Social Media and has been released in Tamil, Telugu, and Kannada languages besides Hindi. Watch the latest social media campaign here: Twitter, YouTube, LinkedIn, Facebook, Instagram (all to be hyperlinked individually

    read more