· Co-authored by Prof. Kevin Lane Keller, Prof. Alexander Chernev, Prof. Jagdish N. Sheth, Prof. G. Shainesh

    ·Illustrations around 12 Marketing Spotlights; 45 Indian case studies; concepts around new market     realities

21 June, New Delhi – Pearson, world’s leading learning company launched its sixteenth edition of Marketing Management by Philip Kotler. The book is co-authored by coveted academicians Prof. Kevin Lane Keller, Prof. Alexander Chernev, Prof.  Jagdish N. Sheth and Prof. G. Shainesh. The Indian edition of the book is all set to offer enriched learning and pedagogy based on the new marketing realities, disruptions in the business models and evolved paradigms due to globalisation.

Marketing Management by Philip Kotler is unrivalled, and has been pivotal for marketing specialists over the decades. The newly launched book is in line with the dynamic environment inhabited by today's marketers and offers a distinctive perspective for readers to understand the changing global marketplace and the impact of technology on making strategic marketing decisions. The book details insights and toolkits around 8Ps (Product Essentials), 7Ts (Tactics), 5 Cs (Customer centricity) and 4Fs (Market forces) which wraps around strategic shifts that marketers had traversed and navigated through the pandemic and amidst VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.

Responding to the changes in the post pandemic world influenced by technology, globalisation, physical environment and social responsibility—the book illustrates altered competitive landscape that businesses ought to revaluate for their operating models and adaptation towards creation of market value for the new environment. Co-authored by veteran academicians, the book lists down advances in data analytics, marketing automation, artificial intelligence—all of which is leading disrupted e-commerce and rise of newer marketplaces, giving audiences and customers variety of choices to interact with the brands.

The book is available for all marketing enthusiasts on Amazon and is also available in a Kindle edition.

About Marketing Management by Philip Kotler:

Pearson’s all-time best seller “Marketing Management” by Philip Kotler is now in its 16th edition. The book is co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh. This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence that have created way more opportunities for businesses.

About Pearson:

At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com  

For more information, please contact:

Bhavya Suri, PR & Corporate Affairs, Pearson India & MENA- bhavya.suri@pearson.com

    ·55% strongly agree that their employers should do more to address mental health and well being

      ·64% say that technology has positively impacted their mental health, while 48% say that it has                    helped them in career progression

National, June 07th 2022: As the Great Resignation continues to disrupt the global economy, Pearson, the world's leading learning company, today released its new public opinion research, showing that people around the world are prioritizing mental health and wellbeing when considering where to work.

The survey was conducted by Morning Consult in April 2022, among a total sample of 5,008 respondents between the ages of 16 to 70 years old in the United States, United Kingdom, Brazil, India, and China. With respect to India, findings show that Indians are seeking more empathy & understanding from their employers & want mental wellness to be a priority at workplaces. In fact, a recent study by World Economic Forum notes that conversations around mental health in India are gradually opening up and as the country starts thinking about the impact of education and access on this scenario, the Pearson Global Learner Survey (GLS) 2022 further puts a spotlight on this matter.

55% of Indians want their employers to do more to address mental health and well-being by-

· Providing free mental health services (72%)

    · Offering a set amount of paid mental health days off from work (59%)

    ·Sharing mental health resources with employees and expanding Employee Assistance Programme     (EAP) to improve mental health (68%)

    ·Enhancing mental health coverage in health insurance programs (62%)

    ·Hosting virtual or in-person discussions focused on mental health (63%)

With technology coming forth as the biggest enabler in the past two years, 64% of Indians say that it has positively impacted their mental health-

       · 48% believe that technology has enabled them to progress in their careers. In the parents’ pool, India         ranks on top with 52% of parents saying technology positively impacts career progression.

        ·More than 44% of the general population of respondents said the use of technology had a very             positive impact on their ability to focus.

        ·45% of the general population and 53% of parents said that technology has very positively impacted         their work performance.

        ·40% of the general population and 47% of parents said that the use of technology has very positively         impacted their professional network.

As stated by the company, “Work is where many of us spend much of our time. Employees are demanding more attention from employers to address the impact of the mental health crisis that has been exacerbated over the last two and a half years. As we emerge from the pandemic, and we get accustomed to new ways of working, organizations will need to be strategic and innovative in incorporating wellness and wellbeing into their offerings to stay competitive and serve their workforces."

Among other findings of the survey:

    ·Indians record the highest percentage of respondents who use technology for calming down,     throughmeditation apps or therapeutic audio (24%), video games (60%), digital journaling (27%), and     task management and digital to-do-lists (32%).

    · 36% of the general population believe that the use of technology has very positively impacted their         financial stability.

    ·59% believe that education positively impacts their mental health.

Now in its fourth year, Pearson's Global Learner Survey is the leading poll of learners on education issues in the world, offering a deeper understanding of trends in education and providing key data to help further discussions on many important issues. The interviews in this survey on mental health and wellness were conducted online. Results are representative of the online population with a margin of error of plus and minus three percentage points.

About Pearson

At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com

For more information, please contact: Bhavya Suri, PR & Corporate Affairs, Pearson India & MENA- bhavya.suri@pearson.com