Of all the “soft skills,” communication is the most vital for career growth and one of the most difficult to master. Many highly talented individuals sometimes fail to achieve the desired job, or if they already have the dream job, struggle to climb the corporate ladder as they cannot effectively convey their thoughts and ideas. Today, being skilful alone is no longer sufficient and does not guarantee professional success. You can’t climb the corporate ladder simply because you can write codes well or are good at engineering. Irrespective of the industry a professional belongs to, the top achievers, or those seen as the leaders in their role, are always the ones who are considered more than capable just in their primary roles. They are all good communicators. Good communication skills can set you apart from others; it can augment the effectiveness of your work; empower you to make crucial decisions, help build professional relationships and get ahead in your career. In today’s complex and dynamic business environment, with thousands of communication tools, remote multicultural teams spanning different time zones, effective communication has never been more important or more challenging.

Lifelong learning

A new study estimates that poor communication in the workplace leads to loss of $1.2 trillion annually among US businesses, which is about $12,506 per employee. The ability to communicate well is the most critical skill one can have. The good news is that it can be learned and even mastered. Coaching and mentoring are integral tools for communication skills development, as they can help identify areas that need improvement, develop an action plan, and offer guidance and support on the way to achieving the goals. Mentoring also offers a great opportunity for individuals to learn from others and improve key skills and broaden their professional knowledge.

Observing how effective communicators interact with team members, clients, and others can help develop new communication techniques and styles. This can be very helpful for not only apprentices but also leaders and CEOs who are new to their roles or dealing with new challenges that require a different style of communication. Continuous learning and training opportunities in the workplace have the potential to expand an individual’s perspective, enhance communication skills and knowledge retention, generate new ideas, boost morale, and raise overall performance.

Best of both worlds

88% of Indian workers agree the world is shifting to a model where people participate in learning and education over their lifetime. Building a robust skill set comprising both hard skills and soft skills can take an individual’s career to the next level. While hard skills are primarily job-specific and are learned through work experience, soft skills refer to an individual’s ability to interact and work with others. Individuals looking to improve their hard skills may take up educational courses specializing in a particular skill, get personalized tutoring, or enrol in a specialized course.  Soft skills on the other hand are more difficult to learn but are equally important. It is no secret that communication and critical thinking go hand in hand. As per recent industry reports, across all generations in India, human skills such as decision-making and problem-solving dominate the top skills felt needed for career advancement and skills currently being developed. In India, technical skills like AI/ML, data processing, and coding are also priorities across age groups, specifically when considering skills of the future.  If an individual is unable to think critically about obstacles, issues, and information available, communication won’t be as meaningful and impactful. Therefore, it is important to work on developing skills related to problem-solving and decision-making to communicate effectively. These skills are highly valued by employers and essential for individuals aspiring to climb up the corporate ladder.

Communicating better

The ability to communicate is considered to be a leader’s most critical skill. An effective communicator leverages a range of listening styles and pays close attention to what others have to say. To be a good communicator, it is important to be clear and concise, practice active listening and be aware of non-verbal cues like one’s body language, tone of voice, etc. Another great way to improve communication skills is public speaking. The ability to articulate thoughts clearly in front of a large group can magnify your strengths and weaknesses and lead to improved communication styles. Today, there are several platforms available online that offer professional courses to help you improve your communication skills and get certified.

Similarly, as most of the communication, today is written, it is important to focus on improving written communication skills as well. Written communication lacks non-verbal cues, so it is crucial to consider the reader’s perspective, understand the purpose and have a clear context when writing. Developing effective written communication skills is a continuous process since it is a skill that is developed over time, so practice is the key.

The bottom line

Effective communication is the building block for a successful career. It is how leaders set expectations, convey their ideas, and motivate others to succeed. However, effective communication goes beyond information sharing. It is about understanding the audience and delivering ideas and thoughts in a way that resonates with them. Today, one of the most important aspect of effective communication is humility. By being willing to accept feedback and open to new approaches one can continue to grow to be a leader. Remember, effective communication is not only about speaking and conveying your ideas. It’s about actively listening, learning, and adapting to your audience as well. Whether you are an apprentice, a CEO, or simply someone who wants to improve their communication skills, there’s always room to improve and grow.

About Pearson

At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are.

Visit us at: www.pearsonplc.com

For more information, please contact: Bhavya Suri, PR & Corporate Affairs, Pearson India & MENA- bhavya.suri@pearson.com

Read More / The Times of India

With this appointment, the company has strengthened its leadership team in India.

Pearson has announced the appointment of Siddharth Parnerkar as the new international sales director to lead the workforce skills vocational qualifications business across Europe (outside UK), India Hub, MENAT, Greater China and APAC regions. With this appointment, the company has strengthened its leadership team in India to grow the workforce skills business.

Parnerkar comes with an experience of over two decades in business development, sales, marketing, strategy, P&L management, product and brand management, and digital transformation. Prior to joining Pearson, Parnerkaar had a long stint of 16 years at Vodafone, where he held key leadership roles to drive the growth of their b2b and strategic alliances business, managing JVCo and M&A opportunities, and launch of new businesses in the mobile commerce space. His most recent assignment was with Vodafone Oman with a 5G, digital first start-up operation.

Talking about the appointment, Jane Baker, vice president, workforce skills at Pearson said, “Organisations across the world are witnessing significant shift in attitude of the workforce towards upskilling. As per the latest Pearson Skills Outlook Report, 88% of Indian workers believe they need to keep relearning and training throughout their careers to remain relevant to their employers. Indian organisations have kept their priorities abreast with this trend and are working towards strengthening the learning and capabilities of their workforce. Siddharth’s experience and expertise will be instrumental in driving Pearson’s endeavour to address the upskilling requirements of the workforce and help organisations understand, maintain and enhance their most important asset, their people.”

Before Vodafone, he has worked with Reliance Communications for five years where he was responsible for managing their fixed wireless business and leading sales and business initiatives in the prepaid business. Apart from these, he has worked with Bharti Airtel Limited, Eastman Kodak Company and Videocon International Limited.

“The present and future of work in India is changing rapidly, fuelled by the digital transformation of organisations, across different sectors. Understanding, nurturing and upskilling the workforce is of utmost importance for businesses with a future-ready outlook. With Pearson India, I will be focusing on building strategic synergies to create a lifelong learning environment for upskilling and reskilling, which can enhance education, employability, and global mobility of the Indian workforce,” Siddharth Parnerkar, international sales director, workforce skills, Pearson India, added.

Moreover, Parnerkar has the expertise of driving growth for large business portfolios in India as well as global markets. His educational credentials include a postgraduate diploma in business management (PGDBM) from XLRI – Xavier School of Management, Jamshedpur and a bachelor of science (BSc) degree in statistics from St. Xavier’s college, Mumbai.

About Pearson

At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are.

Visit us at: www.pearsonplc.com

For more information, please contact: Bhavya Suri, PR & Corporate Affairs, Pearson India & MENA- bhavya.suri@pearson.com

Read More / The Financial Express

Learning company Pearson on Wednesday announced the appointment of Vinay Kumar Swamy as the new country head for India.

Swamy has been with Pearson for more than seven years and now in his new role, he will be leading its journey of becoming a digital-first online learning, skilling and assessment company, Pearson said in a statement.

He has replaced - Siddharth Banerjee - who served Pearson as - Managing Director & SVP, India & Asia.

"Due to India's increasing number of English-speaking individuals and the high global demand for its students and skilled workforce, India is a very important market for us.”

Swamy's deep understanding of the industry, along with his experience at Pearson, will be a strategic lynchpin in our mission to accelerate digital learning as well as workforce upskilling in the region," Pearson senior vice president, High Education International, Marlene Olsavsky said.

Swamy said, the education sector in India is going through paradigm shifts, fuelled by the digital-first mindset and preference of consumers, enterprises as well as the government.

About Pearson

At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are.

Visit us at: www.pearsonplc.com

For more information, please contact: Bhavya Suri, PR & Corporate Affairs, Pearson India & MENA- bhavya.suri@pearson.com

Read More / The Times of India

Pearson India has partnered with authors Devdutt Pattanaik, Sriram Srirangam and Rohit Deo Jha to unveil a blended learning solution of the books and app which will enhance the preparation of the UPSC aspirants covering all key topics and recently launched two new books

• Indian Cuture, Art & Heritage By Devdutta Pattnaik
  
• Indian Polity By Sriram Srirangam
  

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88% of workers in India, expect to continue learning and training throughout their career to stay relevant and attractive to employers, a new Pearson Skills Outlook report themed ‘Employee View’ has revealed.

• As per the second edition of Pearson Skills Outlook report, while millennials and Gen X workers are optimistic about their career growth, 88% of Gen Z had to rethink their career paths, due to the uncertainty of the last three years
• Learning English is emerging as a key language skill for employees to advance in their careers, according to 82% of Indians.
•  Artificial Intelligence/Machine Learning, Data Processing and Coding/Programming are the Top Skills that will be attractive for Indian employers in 5-10 years

21st April 2023, New Delhi: 88% of workers in India, expect to continue learning and training throughout their career to stay relevant and attractive to employers, a new Pearson Skills Outlook report themed ‘Employee View’ has revealed. The report, second in the Skills Outlook series, highlights the shift in the attitude of the workforce towards upskilling, as they expect and explore learning and development, for their entire lifetime. A majority of the respondents who participated in the survey for the report, believe that learning a new language, specifically English, would help them advance in their careers.

The report, which polled 4,000 people in four countries (US, UK, India, and Brazil) to see what skills they were prioritizing for their career development, illustrated that across markets, short courses, employer-sponsored training, and university degrees are seen as the most needed, to move up from current positions. This was seen to be true especially in India, with Certifications from professional organizations (34%) and from platforms (34%) being the top two types of education felt needed to advance their careers. This illustrates that employers offering certifications are also seen as more attractive to the working populace.

Nearly 9-in-10 (88%) Indian workers expect to continue learning throughout their careers to stay up to date. More than half (75%) of Indian respondents stated that their employers offer skilling as a benefit, and of those workers offered the benefit, nearly 9-in-10 (92%) take advantage. Education Future Interest for workers across demographics shows a preference for Short Courses (80%), Language learning programs (83%), and Credentials / Badges (75%). Employers are therefore more likely to begin offering more courses as benefits in the workplace.

Across all generations in the US, UK, and India, human skills such as decision-making and problem-solving dominate the top skills felt needed for career advancement and skills currently being developed. In India, technical skills like AI/ML, data processing, and coding are also priorities across age groups, specifically when considering skills of the future. When looking at top human skills of future interest, language skills rank top for Gen Z Indian workers. Improving English is emerging as a key skill for employees to advance in their careers, according to 85% of Indians.

The report also found that while millennials and Gen X workers exhibited positive sentiments towards their current career growth, 88% of Gen Z had to rethink their career path due to the uncertainties of the last three years. Gen Z workers were also less likely to feel optimistic about the state of the job market compared to Millennials and more likely to be actively seeking a new job compared to Gen X.

“Today, the success of any modern organization depends on the success of its workforce. However, there is a persistent skills gap across industries and markets which has a direct impact on productivity, business growth and innovation. With the proliferation of Internet and emergence of new technologies such as AI/ML and data science, the workforce has to not only learn new technical skills but also human skills, which will make their work more effective. The Skills Outlook Report, clearly brings out the fact that the Indian workers are well aware about their upskilling imperatives and are looking for trustworthy avenues of learning and development.

At Pearson, it is our mission to fuel the learning journey of the workforce, by providing them access to online English language learning tools, short courses and digital certifications across a wide portfolio of courses ranging from high-tech to sports.” said Michael Howells, President, Workforce Skills, Pearson.

Pearson’s Skills Outlook series provides vital insight into the immediate needs of the modern workforce, to help employers and employees stay current on upskilling trends and adapt to a tech-focused world. While the first Skills Outlook report examined the most in-demand skills from an employer’s perspective, this second study, Employee View, looks at skilling through an employee’s lens.

About Pearson India:

At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning is not just, what we do. It is who we are. Visit us at www.pearsonplc.com

Media Contact:

For more information, please contact: Bhavya Suri on bhavya.suri@pearson.com

The pearson recently concluded its annual Edexcel awards ceremony ‘Outstanding Pearson learners Awards’ (OPLA) and Principal meet in Chennai.

The awards felicitate learners worldwide (outside of the UK) who have taken Pearson Edexcel iPrimary, iLowerSecondary, International GCSE, GCSE, International AS/A level and A level examinations and have achieved outstanding results in a particular subject or in the world.

• Over 60 partnering schools attended the event
• 36 learners outshined & ranked No.1 in a particular subject
  
• 3 India learners have secured the No.1 spot in the world

Pearson Edexcel is the UK’s largest awarding body, offering academic and vocational qualifications in schools, colleges and workplaces in the UK and abroad. Since 2021, the Pearson Excellence Award recognises learners who achieved excellent results across multiple subjects. Every student receives a certificate of excellence presented by a senior leader from Pearson Education to symbolise this impressive milestone.

Three learners have secured the number 1 ranking in the world for their academic performances in different subjects. Two students Aparna and Sasrika were the highest scorers in Math and English, Science respectively. Following the OPLA Awards, India hosted a Principal Meet where School Recognition Awards were given to school principals to acknowledge their dedication and support.

Speaking of the OPLA initiative, Emma Whale, Vice President, International Sales & Marketing, Pearson School Qualifications, said, “It’s our great pleasure to be able to reward such incredible achievement in India – these learners, their schools and their families should take immense pride in achieving such stellar results. We are absolutely committed to supporting our growing base of Pearson Edexcel centres in the country, and it has been fantastic to have the opportunity to hear directly from so many principals in recent weeks. Our aim is continuously raise the bar what world class, authentic, future-ready assessment looks like, and so it is brilliant to get their feedback on initiatives such as our introduction of onscreen assessment, and the flexibility offered by modular qualifications, to name just two examples.”

The OPLA awards and the principal meet is a result of Pearson’s commitment to encourage thousands of students / learners for a brighter and promising future and create a better learning environment.

Learning solutions provider Pearson has entered into a partnership with Apollo MedSkills, the educational arm of Apollo Hospitals, to develop effective skilling programmes and training solutions for the healthcare sector.

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• The Hindu Business Line

New Delhi : National Skill Development Corporation International (NSDCI) and the world’s leading learning company, Pearson have entered a partnership to promote Pearson’s globally successful programs called Business Technology and Education Council (BTEC) among its education partners and affiliates in India. This collaboration has been initiated to catalyze the adoption of academic and vocational qualifications that are recognized by education ministries and employers globally.

NSDC International will support Pearson to generate awareness about their BTEC programs within its ecosystem, further helping in increasing outreach through its Skilling Audience across 11,000+ Training Centers, 750 PMKK (Centers of Excellence) and 13,000+ Schools /Universities/academic institutes, across 700+ districts of India.

Lauding the partnership, Dr. Maneesh Mishra, Executive Vice President-Strategy, NSDC, said, “In today’s dynamic business environment, the growth of our economy is dependent on students; therefore, skill-based training is essential. Our partnership with Pearson is more exciting given the success rate of the Business Technology and Education Council globally. Together, we will strengthen the learning provided in vocational courses. These courses will prepare them to apply the knowledge, skills, and behaviors that employers and universities will seek in the next generation. We are hopeful that the fusion of the university curriculum and vocational courses will offer the finest learning infrastructure for our leaders.”

Speaking about the association, Jane Baker, Vice President, Workforce Skills at Pearson said “We are proud of the partnership between Pearson and NSDC International, which will support young learners to access globally recognized career focused TVET qualifications from Pearson. Together, we shall support thousands of learners to grow in their future.”

She added, “India has a vast working demographic that is rapidly making its mark on the global stage. Pearson India works towards bridging the gap between industry demand and skilled talent supply by enabling this demographic to access opportunities to enhance workforce skills, to reskill and to upskill. Our BTEC courses are helping provide digital solutions for employee training and vocational skilling, particularly for in-demand careers. Alongside this, Pearson provides a digital platform for businesses to test candidates on their verified skills and facilitate better decision-making. Our partnership with NSDC International will help to further bridge these gaps while enhancing the caliber of India’s vibrant workforce”

Pearson BTEC offers high-quality, career-focused programs that are co-created with industry and academia and are acknowledged by 100+ professional bodies globally. The Pearson BTEC qualifications are robust and highly relevant as they ensure seamless progression to a student’s undergraduate degree journey and into skill development. BTEC qualifications are developed in cooperation with the relevant Sector Skills Council of UK (SSC), ensuring they meet the needs of employers. BTEC courses, which started in the UK, are now taken in more than 50 countries by 1 million learners ranging from senior secondary education to Degree equivalent. They are vocational and work-related courses, designed to accommodate the needs of employers, further enhancing a student’s skills and knowledge to progress in their careers.

BTEC offers a wide range of courses and career options across diverse fields such as Business, Engineering, Media, Art and Design, Health and Social Care, Digital Technology, Cloud Computing, IT, Hospitality among others.

    · Co-authored by Prof. Kevin Lane Keller, Prof. Alexander Chernev, Prof. Jagdish N. Sheth, Prof. G. Shainesh

    ·Illustrations around 12 Marketing Spotlights; 45 Indian case studies; concepts around new market     realities

21 June, New Delhi – Pearson, world’s leading learning company launched its sixteenth edition of Marketing Management by Philip Kotler. The book is co-authored by coveted academicians Prof. Kevin Lane Keller, Prof. Alexander Chernev, Prof.  Jagdish N. Sheth and Prof. G. Shainesh. The Indian edition of the book is all set to offer enriched learning and pedagogy based on the new marketing realities, disruptions in the business models and evolved paradigms due to globalisation.

Marketing Management by Philip Kotler is unrivalled, and has been pivotal for marketing specialists over the decades. The newly launched book is in line with the dynamic environment inhabited by today's marketers and offers a distinctive perspective for readers to understand the changing global marketplace and the impact of technology on making strategic marketing decisions. The book details insights and toolkits around 8Ps (Product Essentials), 7Ts (Tactics), 5 Cs (Customer centricity) and 4Fs (Market forces) which wraps around strategic shifts that marketers had traversed and navigated through the pandemic and amidst VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.

Responding to the changes in the post pandemic world influenced by technology, globalisation, physical environment and social responsibility—the book illustrates altered competitive landscape that businesses ought to revaluate for their operating models and adaptation towards creation of market value for the new environment. Co-authored by veteran academicians, the book lists down advances in data analytics, marketing automation, artificial intelligence—all of which is leading disrupted e-commerce and rise of newer marketplaces, giving audiences and customers variety of choices to interact with the brands.

The book is available for all marketing enthusiasts on Amazon and is also available in a Kindle edition.

About Marketing Management by Philip Kotler:

Pearson’s all-time best seller “Marketing Management” by Philip Kotler is now in its 16th edition. The book is co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh. This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence that have created way more opportunities for businesses.

About Pearson:

At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com  

For more information, please contact:

Bhavya Suri, PR & Corporate Affairs, Pearson India & MENA- bhavya.suri@pearson.com

    ·55% strongly agree that their employers should do more to address mental health and well being

      ·64% say that technology has positively impacted their mental health, while 48% say that it has                    helped them in career progression

National, June 07th 2022: As the Great Resignation continues to disrupt the global economy, Pearson, the world's leading learning company, today released its new public opinion research, showing that people around the world are prioritizing mental health and wellbeing when considering where to work.

The survey was conducted by Morning Consult in April 2022, among a total sample of 5,008 respondents between the ages of 16 to 70 years old in the United States, United Kingdom, Brazil, India, and China. With respect to India, findings show that Indians are seeking more empathy & understanding from their employers & want mental wellness to be a priority at workplaces. In fact, a recent study by World Economic Forum notes that conversations around mental health in India are gradually opening up and as the country starts thinking about the impact of education and access on this scenario, the Pearson Global Learner Survey (GLS) 2022 further puts a spotlight on this matter.

55% of Indians want their employers to do more to address mental health and well-being by-

· Providing free mental health services (72%)

    · Offering a set amount of paid mental health days off from work (59%)

    ·Sharing mental health resources with employees and expanding Employee Assistance Programme     (EAP) to improve mental health (68%)

    ·Enhancing mental health coverage in health insurance programs (62%)

    ·Hosting virtual or in-person discussions focused on mental health (63%)

With technology coming forth as the biggest enabler in the past two years, 64% of Indians say that it has positively impacted their mental health-

       · 48% believe that technology has enabled them to progress in their careers. In the parents’ pool, India         ranks on top with 52% of parents saying technology positively impacts career progression.

        ·More than 44% of the general population of respondents said the use of technology had a very             positive impact on their ability to focus.

        ·45% of the general population and 53% of parents said that technology has very positively impacted         their work performance.

        ·40% of the general population and 47% of parents said that the use of technology has very positively         impacted their professional network.

As stated by the company, “Work is where many of us spend much of our time. Employees are demanding more attention from employers to address the impact of the mental health crisis that has been exacerbated over the last two and a half years. As we emerge from the pandemic, and we get accustomed to new ways of working, organizations will need to be strategic and innovative in incorporating wellness and wellbeing into their offerings to stay competitive and serve their workforces."

Among other findings of the survey:

    ·Indians record the highest percentage of respondents who use technology for calming down,     throughmeditation apps or therapeutic audio (24%), video games (60%), digital journaling (27%), and     task management and digital to-do-lists (32%).

    · 36% of the general population believe that the use of technology has very positively impacted their         financial stability.

    ·59% believe that education positively impacts their mental health.

Now in its fourth year, Pearson's Global Learner Survey is the leading poll of learners on education issues in the world, offering a deeper understanding of trends in education and providing key data to help further discussions on many important issues. The interviews in this survey on mental health and wellness were conducted online. Results are representative of the online population with a margin of error of plus and minus three percentage points.

About Pearson

At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com

For more information, please contact: Bhavya Suri, PR & Corporate Affairs, Pearson India & MENA- bhavya.suri@pearson.com